Fri
Sep
19
Brand Tags
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idiots
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(above) a common tag to the brand “American Idol”
Saw this last night at the incredibly swanky Pecha Kucha Boston from one of the presenters. It’s essentially a little tag cloud generator that asks users to type in whatever first pops into their head when they see a brand, in an effort to get at what that brand means to people. Beyond having a kind of fun “battle mode,” that matches up brands, it’s mostly sweet for the amusing clouds that they’ve been able to generate over time.
Favorite: the bizarre results for Will Smith’s misguided “iRobot”
